Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline.
If you can leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.
Many people research the product and write down a customer profile. Then they start writing. But when they do, they miss the opportunity to really understand the most important person in every copywriting project — the customer.
They don’t know what matters to their customers and what convinces them to make a purchase. Decisions about how to write the copy are made without talking to the people who eventually will put their hard earned money onto the table to buy the product or service.
Perfect grammar and straight A’s in English aren’t required to write copy that sells. But on the other side of the coin, you do need to be a good writer. You need to be able to write copy that connects with your audience and clearly communicates your message. Sometimes this means breaking a grammar rule or two to get your point across, but if you break rules unknowingly, you’ll lose credibility.